If you’ve been around for a while, you know that Living Well Spending Less was my very first blog and my first brand. I started it in 2010 as a stay-at-home mom of two toddlers.

Soon it grew into a business—a real business, one that has supported my whole family for the last 11 years, and one that supports a whole team of people.

And I have SO much love for this brand, but I’ve also realized that I’ve been holding onto it because of sentimental attachment, and not necessarily because it’s a good fit for this current season of my life or my business. 

I thought about selling it, but as I told my team, “selling it to someone else would feel like cutting off my arm.”

And yet, I can’t deny that LWSL isn’t really where my focus is these days.

I still love talking about mindset and goals and how to better manage your time and get things done, but those are things I’d rather share as just myself—Ruth Soukup—rather than LWSL.

I guess what it comes down to is this:

I’M not going away, but LWSL as a brand will be.

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